Half of top online retailers have no meaningful Facebook presence [STUDY]
According to a study by ForeSee Results, only 25% of the top 100 online retailers have a Facebook page and another 25% have less than 10,000 fans. These statistics are shocking, especially since the recent news that Facebook now has grown to over 400 million users. Where else do you have the opportunity to engage millions of potential customers? In a related study, Razorfish surveyed visitors to some of the biggest US retail websites and found that majority of shoppers “friend,” “follow” or “subscribe” to a retailer on a social networking site like...
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