According to a recent study by PopCap Games, the average social gamer (games played on social networking platforms) is a 43-year old woman. Majority of social gamers are in fact women (55%) and they play often with 38% of women said they play social games multiple times a day. But don’t worry guys, the women haven’t infiltrated game play within console games like Xbox and Playstation.
Facebook is the most popular place for online games (not surprising). The average social gamer has played at least 6 social games and over half of gamers started playing a game because a friend recommended it or they noticed it on their news feed (which is where I learn about most of the games).
The most popular social game is …. FarmVille. Whether you like FarmVille, hate it, or you played and then quit, it’s hard to deny the volume of people playing this social game – almost 80 million people! According to the study, almost 70% who stated they played Farmville say they play once a week or more.
Below are the current top apps in Facebook. Majority of them with the exception of a few functional apps are social games.
Top 10 Facebook Apps (as of Feb 2010 – via Inside Facebook)
- FarmVille – 79 million users
- Birthday Cards – 49 million users
- Cafe World – 30 million users
- iHeart – 27 million users
- Facebook for iPhone – 27 million users
- Happy Aquarium – 27 million users
- Texas HoldEm Poker – 26 million users
- FishVille – 25 million users
- Mafia Wars – 25 million users
- Causes – 24 million users
Were the results of the study surprising to you? Do you like playing social games? If so, do you play them consistently or is it only for a short period of time?
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http://www.ubervu.com/conversations/welcometojmart.com/2010/02/move-over-guys-the-ladies-are-gamers-study/ uberVU – social comments