Location-based marketing, is it the next big thing?
If you’ve started using mobile check-in applications like Foursquare, Gowalla, Brightkite, Whrrl, MyTown, and the list goes on and on, you might have noticed a few locations are offering specials for users checking-in to their venue. (To see all of the specials currently being offered on Foursquare, check out 4squareoffers) For example, when you check-in for the first time at Noon Midtown on Foursquare (small coffee shop in Midtown Atlanta), you can get a free medium coffee. If this special offer wouldn’t have showed up within Foursquare, I would have probably never found this...
Read MoreFoursquare gets Bing-ed
Bing announced that it will be integrating data from Foursquare. So as you’re searching for restaurant locations near your hotel, you’ll be able to see tips/reviews from Foursquare users. In addition, this new Foursquare app in Bing Maps will allow you to see check-ins, badges, and mayorships. I’ve been using Google Maps, which pulls in reviews from sites like Citysearch and Zagat, but as a heavy Foursquare user I might have to give Bing Maps a try. What do you think of this integration? Do you like seeing social content integrated into your search...
Read MoreWhat is Twitter’s future?
Twitter celebrated its fourth birthday over the weekend (March 21). This got me thinking – has Twitter reached it’s full potential or is there something more? I’ve read several posts on how Twitter’s growth has plateaued and the number of active Twitter users are steadily declining. However, just last month, Twitter hit 50 million tweets per day. The number of tweets per day have increased astronomically over the past 3 years. I’m using Twitter more so than when I started over a year ago, but I do go through phases in terms of how active I am on Twitter. What...
Read MoreSXSW 2010 – My top 5 t-shirts
I had a blast in Austin, TX at my first SXSW. I attended some great panels and keynotes, and had the opportunity to meet some talented people in the interactive industry. One of the perks of SXSW is that you can really increase your t-shirt wardrobe. I came home with a total of 12 t-shirts. (Needless to say, my suitcase was much heavier on the way back.) I decided to showcase my top 5 t-shirts in this blog post. Enjoy! 1. Foursquare I’ve been a foursquare fan for the past few months. Recently, I blogged about the reasons why I was digging foursquare. To get this foursquare t-shirt I...
Read MoreFacebook rolls out weekly stat reports
It looks like Facebook has added a new feature for Fan Page admins – weekly e-mail reports. Unexpectedly, I received an email from Facebook that included some summary statistics from the Fan Pages that I manage. Facebook hasn’t announced this feature on their website, so it could be a trial run (similar to what they did with the Post Insights roll out). Why is this important? It gives an admin a quick snapshot of what’s going on within their Fan Page by showing the growth of fans in the past week, number of interactions, and number of visits. Prior to this email report,...
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