Facebook has begun alerting advertisers that they will be making a small, but significant, wording change. Instead of clicking “Become a Fan” to start following a brand, users will now have to click a “Like” button.
Why is Facebook doing this? According to Facebook, the “Like” button offers “a simple, consistent way for people to connect with the things they are interested in … in fact, people click “Like” almost two times more than they click “Become a Fan” everyday.”
I think brands will be able to adjust to this change, but I think it could be confusing for users. For example, when users “Like” a particular brand, are they going to be aware of what they are opting in to (i.e., receiving updates from the brand)?
There’s no timetable of when the new “Like” button will be rolled out. Below is a document that Facebook sent out explaining the change – including tips for how advertisers should handle this change and FAQs. One thing that I found interesting in this document is that Facebook recommends calling your fans ”Connections on Facebook” or “People who like us on Facebook.”
DandyID
Twitter
Tumblr
YouTube
Facebook
Yelp
Xbox LIVE
Twitpic
Linkedin
DailyBooth
Lala
My response will be in the form of a comic strip
I like the way you think! Let me know when it's ready and I'll throw it in the blog post.
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This post was mentioned on Twitter by Jmart730: New blog post: Facebook changing “Become a Fan” to “Like” http://bit.ly/bCQ6sj...
My response will be in the form of a comic strip
I like the way you think! Let me know when it's ready and I'll throw it in the blog post.
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