Jul 27

Facebook adds new features to Like button

By Josh Martin Facebook, Social Media Add comments

Facebook has released a new feature for the Like button that will have a HUGE impact for those who’ve added the Like button to their website. Websites can now publish content directly to the news feeds of all the people who’ve clicked the Like button on a webpage.

This update will provide brands that have the Like button embedded within their website the same type of functionality as a Fan Page. For example, let’s say you “like” the movie Avatar on Best Buy’s website. With this new feature, Best Buy can send a news feed story to all the Facebook users who’ve liked Avatar. So, they could post on your news feed about an upcoming DVD special offer or let you know about an extended edition version of the movie. Webpages immediately become two-way communication channels.

Facebook also announced two additional updates for the Like button: commenting for the iFrame version and more robust analytics for optimizing performance. For more information, check out the blog post from Facebook’s Developer Blog.

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  • Mark

    This is great for companies but do consumers want this or will it be just one more thing congesting their already crowded news feed?

  • http://twitter.com/amygriz Amy

    I'm with Mark. I've started unliking brands that post too many things that clog up my feed. I can see how it'd be great for companies, but I don't think consumers will be as excited about this additional functionality.

  • http://welcometojmart.com/ Josh Martin

    I agree that the news feed is becoming more and more cluttered, but I do see a lot of value in this feature (only if it's not overdone). For example, if I “liked” a pair of jeans on Levi's website and they were able to post a news feed story about a big weekend sale they were having on jeans, I think that could be interesting for the consumer.

  • http://welcometojmart.com/ Josh Martin

    Let's say you “liked” a shirt on The Loft's website and they posted a news feed story about when that shirt went on sale. You wouldn't be excited about that? :)

  • http://twitter.com/amygriz Amy

    No, because they have sales ALL the time and email me *every* day, and let's not forget the coupons I get in the mail…

    Poor choice of brand for your rebuttal, but I see what you're saying. Maybe I should start shopping in other stores? ;)

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