Facebook Pages getting more exposure

Did you know, that Facebook hosts over 1.6 million active Facebook Pages (also known as Fan Pages). These Pages have created more than 5.3 billion fans (and growing). Facebook has taken notice to the tremendous popularity of Pages and have given them increased exposure. One of the ways has been through the Suggestions box located in the right column of the home page. As more and more of your friends like brands, celebrities, etc., you may see them suggested to you in the Suggestions box.

Facebook has recently released a new feature that automatically suggests Facebook Pages for new users to “Like” when they are creating their profile. This step called “Choose your interests” is the second step when a new user completes their profile.

As an admin of a several Pages, I’ve noticed a significant increase in fans over the past few days (more so than usual). I speculate that these suggestions/recommendations that Facebook is providing is the cause of the jump in fans.

On one hand, as a marketer, I think these changes are great for brands. More exposure = more fans = more impressions (i.e., more fans see your content). However, as a user, my news feed is filled with as almost as much brand content as it is content from my friends. Maybe it’s just because I’ve become a fan of more Pages than the average user, but I can see where this could become an issue. What do you think of the increased exposure for Pages? A good thing?