What you see on Facebook [STUDY]

Posted on Jul 7, 2010 in Facebook, Social Media

A recent study (published by Mulley Communications) revealed some interesting results regarding the eye patterns of Facebook users. Using eye-tracking technology, the eye movements of participants were tracked as they looked at their Facebook news feed, profiles, and fan Pages. Results of the report revealed that advertising on Facebook works, especially with proper targeting. Here’s a video on how Facebook ads work.

From the study, a total of 71% of the users looked at advertisements on their Profile pages while 31% of the users looked at advertisements on their news feed (i.e., on the Facebook homepage). However, when it comes to Page updates versus advertisements, users pay more attention (53% vs. 31%) to page updates in their news feed rather than ads on the side of the wall.

What do you think of these results from the study? Do you pay attention to ads on Facebook? Are you more likely to pay attention to a wall post that appears in your newsfeed versus an ad on the right side of the page?

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  • http://www.CopywritingForCoaches.com Bev

    The human eye tends to scan a page in a “Z” formation, so this heat map is of no surprise. Which may explain why I am more likely to pay attention to a wall post that appears in my feed, as opposed to an ad on the right side of the page. Having said that, I think Facebook ads are worthwhile, if you're going to allocate money to some form of paid advertising.