Facebook Updates Insights Reporting

Posted on Oct 5, 2010 in Facebook

Back in August, Facebook rolled out an improved analytics reporting for Fan Pages. Recently, Facebook has made a few improvements to the analytics product, specifically making it easier to export data. The new Page Insights analytics tool now allows Page admins to set a date range for exported reports (previously this option wasn’t available & you had to download all the data).

Page admins can access Insights via the “Pages You Admin” screen. From there, admins can export data from their Fan Pages using the “Export” button in the top right corner. The “Export Insights Data” pop-up now shows date fields for start and end time of the report (see screenshot below).

The data that you can currently measure within Facebook Pages include:

  • Daily Active Users
  • Monthly Active Users
  • Daily New Likes
  • Daily Unlikes
  • Lifetime Total Likes
  • Daily Logged-in Page Views (Total Count)
  • Daily Logged-in Page Views (Unique Users)
  • Daily Stream Impressions
  • Daily Likes and Comments
  • Daily Likes
  • Daily Comments
  • Daily Discussion Posts
  • Daily Wall Posts
  • Daily Videos