Facebook has added a new metric to brand Pages, “People Talking About This“, which indicates how many people are actually talking about your brand in the last 7 days. This metric includes everyone who:
- Liked your Page
- Liked, commented on, or shared your Page post
- Answered a Question you’ve asked
- Responded to your event
- Mentioned your Page
- Tagged your Page in a photo
- Checked in or recommended your Place
This metric is public, so Facebook users can visit a brand Page to see how active and engaging the Page is before deciding to “Like” the Page.For example, you can see this metric on the left rail of the Arby’s Facebook Page.
This additional metric is part of several improvements to Insights, which is Facebook’s analytics tool for Pages.
Read more about the improvements to Insights on Inside Facebook.
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