40% of users follow at least one brand on Twitter
According to data from eMarketer, 40% of users on Twitter follow at least one brand.
Read MoreWhat are the most effective ad media?
The infographic below tackles the question: what is the best media to effectively reach consumers? The answer … is there’s not a “one size fits all” approach that’s most effective. However, marketers have a variety of mediums at their disposal to reach consumers. A couple of highlights … TV ads and newspaper ads continue to be the most trusted by consumers. Teenagers react the best to mobile advertising (not surprising), but I imagine this number will continue to change with the rise of smartphones and mobile advertising. Click on the infographic to...
Read MoreFacebook sponsored stories, is it a good thing?
Facebook has launched a new ad unit called “Sponsored Stories” that turns your Facebook activity (e.g., Places checkins, Likes, etc.) into advertisements. How does it work? For example, let’s say when a user checks in to a Starbucks, and Starbucks has paid for Sponsored Stories, that check-in activity may appear as an advertisement to their friends. The ad is shown in the same location ads are normally displayed on the homepage (See below). My immediate reaction was “What about privacy?” According to Facebook, all privacy settings will be honored within Sponsored...
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