Posts Tagged "Best Buy"

E-commerce sites benefiting from Facebook “Like” buttons

Posted by on Aug 20, 2010 in Facebook, Social Media | 1 comment

Since the announcement of the new social plugins back in April, Facebook has encouraged websites to add the “Like” button, which allows users to instantly share content with their friends. As of July, over 350,000 websites have implemented the “Like” button within their site. In the past month, several e-commerce websites have placed “Like” buttons throughout their pages, including Best Buy and eBay. eBay has actually attributed part of their $2.2 billion in revenue last quarter to Facebook’s “Like” button. The Like button has been added...

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Is Shopkick the future of check-ins?

Posted by on Aug 6, 2010 in Mobile, Social Media | 2 comments

Foursquare and Gowalla, two of the more popular check-in applications, have received a lot of attention from marketers, but there has always been the problem of fake check-ins. For example, I can check-in to a Starbucks using both apps without really going into the store. If you’re trying to offer some sort of reward for check-ins, this can become a problem. We’re now seeing a movement toward a new set of check-in apps that are able to verify that you’re actually in the store. One of those apps, called Shopkick, rewards you for doing nothing but just walking into a...

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Half of top online retailers have no meaningful Facebook presence [STUDY]

Posted by on Feb 9, 2010 in Facebook, Social Media | 10 comments

Half of top online retailers have no meaningful Facebook presence [STUDY]

According to a study by ForeSee Results, only 25% of the top 100 online retailers have a Facebook page and another 25% have less than 10,000 fans. These statistics are shocking, especially since the recent news that Facebook now has grown to over 400 million users. Where else do you have the opportunity to engage millions of potential customers? In a related study, Razorfish surveyed visitors to some of the biggest US retail websites and found that majority of shoppers “friend,” “follow” or “subscribe” to a retailer on a social networking site like...

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