Foursquare launches Ambassador program
If you’re a passionate Foursquare user and want to see more of your favorite places on Foursquare, you can now apply to become a Foursquare Ambassador. Foursquare will reach out to those passionate users who fill out the form, offering them a pack of foursquare Ambassador Cards (custom-printed with your name) to hand out to local businesses. The Ambassador Card provides some simple instructions for the business owner on how to get started on Foursquare. Each card will include a custom URL, so that the Ambassador gets credited with the conversion when a business owner claims their...
Read MoreIs Shopkick the future of check-ins?
Foursquare and Gowalla, two of the more popular check-in applications, have received a lot of attention from marketers, but there has always been the problem of fake check-ins. For example, I can check-in to a Starbucks using both apps without really going into the store. If you’re trying to offer some sort of reward for check-ins, this can become a problem. We’re now seeing a movement toward a new set of check-in apps that are able to verify that you’re actually in the store. One of those apps, called Shopkick, rewards you for doing nothing but just walking into a...
Read MoreLocation-based marketing, is it the next big thing?
If you’ve started using mobile check-in applications like Foursquare, Gowalla, Brightkite, Whrrl, MyTown, and the list goes on and on, you might have noticed a few locations are offering specials for users checking-in to their venue. (To see all of the specials currently being offered on Foursquare, check out 4squareoffers) For example, when you check-in for the first time at Noon Midtown on Foursquare (small coffee shop in Midtown Atlanta), you can get a free medium coffee. If this special offer wouldn’t have showed up within Foursquare, I would have probably never found this...
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