Posts Tagged "cost of social media"

The real cost of social media

Posted by Josh on May 23, 2011 in Business & Marketing, Social Media | 0 comments

The infographic created by Focus below reviews the costs associated with running a social media campaign and the types of benefits you can see from spending money on a social media campaign. There are a lot of factors to consider when implementing a social media campaign – staff costs, vendor costs, advertising, measurement, etc. The main benefit of a social media campaign is, not surprising – customer interaction.  The goal is to take that customer interaction and drive sales. On average, Facebook fans spent an additional $71.84 on products for which they are fans of, compared...