Brand that respond on Twitter see increase in loyalty and purchasing
It pays for brands to respond to questions from their followers. According to May 2011 research from InboxQ, 60% of participants said they would be more likely to follow a brand that answered them, and 64% of users would be more likely to buy from a brand who responds to their questions on Twitter. Thanks to @shacheng for passing this info along. Read more at eMarketer. - Blog #129 of 365 of...
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