What you see on Facebook [STUDY]
A recent study (published by Mulley Communications) revealed some interesting results regarding the eye patterns of Facebook users. Using eye-tracking technology, the eye movements of participants were tracked as they looked at their Facebook news feed, profiles, and fan Pages. Results of the report revealed that advertising on Facebook works, especially with proper targeting. Here’s a video on how Facebook ads work. From the study, a total of 71% of the users looked at advertisements on their Profile pages while 31% of the users looked at advertisements on their news feed (i.e., on the...
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