Facebook changing “Become a Fan” to “Like”
Facebook has begun alerting advertisers that they will be making a small, but significant, wording change. Instead of clicking “Become a Fan” to start following a brand, users will now have to click a “Like” button. Why is Facebook doing this? According to Facebook, the “Like” button offers “a simple, consistent way for people to connect with the things they are interested in … in fact, people click “Like” almost two times more than they click “Become a Fan” everyday.” I think brands will be able to adjust to this change, but I think it could...
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