Facebook Places is checking out
Facebook has decided to end the “Places” check-in feature after just over a year after it was introduced. Facebook introduced “Places” after other location-based sharing services like Foursquare and Gowalla were gaining in popularity. However, to my surprise and I imagine the surprise to others, Facebook “Places” just wasn’t being used. Facebook will be developing a more general location-tagging feature. According to Chris Cox via the Facebook Blog, “Lots of people use Facebook to talk about where they are, have been or want to go. Now you...
Read MoreBusinesses focusing on Facebook Places
According to a new survey of local business owners in the US, Facebook Places is receiving more attention and marketing dollars over smaller location-based services like Foursquare and Gowalla. The survey (completed by MerchantCircle) revealed that 32% of local businesses surveyed are promoting their business through Facebook Places and an additional 12% plan to use it in the coming months. Foursquare’s usage has risen from 2% to 9% over the past year, but it’s not coming close to Facebook Places. Surprisingly, almost 30% of local businesses indicated they have never heard of...
Read MoreUniversity encourages students to check-in on Facebook
The University of Kentucky has launched a brilliant marketing campaign (featured in Advertising Age) encouraging their students to check-in on Facebook Places while on campus. They’ve even placed giant, wooden pointers (like the one on the Places logo) throughout campus as a reminder for students to check-in. What’s the goal of this campaign? Undergraduate recruitment. According to University of Kentucky’s marketing director, “We’re encouraging students to check in, so when they do, it’ll show up in their news feed and maybe their friends still in high...
Read MoreFoursquare tells you when you’ll be mayor
If you use Foursquare, you probably know how mayorships work (the person that checks-in the most days than anyone else at a venue is crowned the mayor). However, it was always a mystery of how many check-ins were needed to dethrone the mayor. A few months ago, I blogged about an application, WhenWillIBeMayor.com, that told you how many more check-ins you needed to become mayor. Foursquare recently launched a new feature that now tells you how many days you’re away from becoming the Mayor when you check-in to a venue. I noticed this new feature the other day when I checked-in to...
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