New Facebook metric: People Talking About This
Facebook has added a new metric to brand Pages, “People Talking About This“, which indicates how many people are actually talking about your brand in the last 7 days. This metric includes everyone who: Liked your Page Liked, commented on, or shared your Page post Answered a Question you’ve asked Responded to your event Mentioned your Page Tagged your Page in a photo Checked in or recommended your Place This metric is public, so Facebook users can visit a brand Page to see how active and engaging the Page is before deciding to “Like” the Page.For example, you...
Read MoreFacebook Updates Insights Reporting
Back in August, Facebook rolled out an improved analytics reporting for Fan Pages. Recently, Facebook has made a few improvements to the analytics product, specifically making it easier to export data. The new Page Insights analytics tool now allows Page admins to set a date range for exported reports (previously this option wasn’t available & you had to download all the data). Page admins can access Insights via the “Pages You Admin” screen. From there, admins can export data from their Fan Pages using the “Export” button in the top right corner. The “Export...
Read MoreNew Insights Integrate Into Facebook Pages
At the f8 developer conference earlier this year, Facebook announced that they would be improving the analytics reporting for Fan Pages. The new Insights product was made available at facebook.com/insights – but as of this week it has finally been integrated into Fan Pages and should be visible to all Page admins. The new version of the Insights dashboard has several new features that weren’t available previously, including analytics on your Page’s tabs, referral sources, and the ability to track Facebook sharing and Likes on your own blog or website. There have been...
Read MoreFacebook Insights could be improving
Anyone that is a page administrator for a Fan Page on Facebook will probably tell you that the measurement tools within Facebook aren’t the best. Facebook Insights will give you basic information around the activity of your Fan Page, but has lacked in measuring true engagement. However, it looks as though page admins will be getting some improved statistics. According to some slides used by Mark Cowan of Facebook during a recent presentation in Poland, it looks as though Facebook will be improving their insights to “track impressions and interactions against each post.” If...
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