Posts Tagged "interactive billboard"

Interactive billboard let’s you play a game and win free food

Posted by Josh on Jun 6, 2011 in Business & Marketing | 2 comments

McDonald’s launched an interactive video billboard in Sweden that allowed users to play a digital Pong game for a chance to win free food. What I found most interesting with this campaign was that they made it extremely easy to participate – requiring users to simply enter the URL in their mobile phone’s browser. As soon as your phone was in the area of the billboard, the game would begin (see video below). What do you think about this campaign and interactive billboards? Is this the future of billboards? Read more at TNW. Blog #120 of 365 of...