Like button

Aug 20

E-commerce sites benefiting from Facebook “Like” buttons

By Josh Martin Facebook, Social Media View Comments

Since the announcement of the new social plugins back in April, Facebook has encouraged websites to add the “Like” button, which allows users to instantly share content with their friends. As of July, over 350,000 websites have implemented the “Like” button within their site.

In the past month, several e-commerce websites have placed “Like” buttons throughout their pages, including Best Buy and eBay. eBay has actually attributed part of their $2.2 billion in revenue last quarter to Facebook’s “Like” button. The Like button has been added to eBay’s Daily Deals and Fashion Vault promotions. According to Julie Haddon, Senior Director of Social Media and Integrated Marketing at eBay, “Facebook plug-ins are some of the best marketing tools going right now. We can’t ignore the opportunity to reach 500 million people.”

The “Like” button is proving to be really powerful for e-commerce sites. Shoppers are able to instantly share a product or special deal to their network of friends, which could encourage them to buy. The “Like” button can be helpful for the casual shopper as well. Imagine shopping for a pair of jeans on Levi’s website. If you’re undecided on which pair of jeans to buy, you’ve got the tally of “Likes” from the Facebook community to help you decide.

What are your thoughts on “Like” buttons on e-commerce sites? Will we see more integration with Facebook and e-commerce in the future?

Jul 27

Facebook adds new features to Like button

By Josh Martin Facebook, Social Media View Comments

Facebook has released a new feature for the Like button that will have a HUGE impact for those who’ve added the Like button to their website. Websites can now publish content directly to the news feeds of all the people who’ve clicked the Like button on a webpage.

This update will provide brands that have the Like button embedded within their website the same type of functionality as a Fan Page. For example, let’s say you “like” the movie Avatar on Best Buy’s website. With this new feature, Best Buy can send a news feed story to all the Facebook users who’ve liked Avatar. So, they could post on your news feed about an upcoming DVD special offer or let you know about an extended edition version of the movie. Webpages immediately become two-way communication channels.

Facebook also announced two additional updates for the Like button: commenting for the iFrame version and more robust analytics for optimizing performance. For more information, check out the blog post from Facebook’s Developer Blog.

Tagged with: Facebook • Like button • Open Graph

Jun 16

You can now “Like” comments on Facebook

By Josh Martin Facebook, Social Media View Comments

Facebook is rolling out a small, but much requested feature: the ability to “Like” comments. You’ve always been able to “Like” status updates, wall posts, photos, videos, but never comments. So now, all those witty remarks you’ve made on Facebook will not go unnoticed!

According to a post on The Facebook Blog, when you click “Like” on a comment the commenter will receive a notification. Other people who can see the comment based on its privacy setting also will be able to see who has liked the comment.