Facebook Places is checking out
Facebook has decided to end the “Places” check-in feature after just over a year after it was introduced. Facebook introduced “Places” after other location-based sharing services like Foursquare and Gowalla were gaining in popularity. However, to my surprise and I imagine the surprise to others, Facebook “Places” just wasn’t being used. Facebook will be developing a more general location-tagging feature. According to Chris Cox via the Facebook Blog, “Lots of people use Facebook to talk about where they are, have been or want to go. Now you...
Read MoreBusinesses focusing on Facebook Places
According to a new survey of local business owners in the US, Facebook Places is receiving more attention and marketing dollars over smaller location-based services like Foursquare and Gowalla. The survey (completed by MerchantCircle) revealed that 32% of local businesses surveyed are promoting their business through Facebook Places and an additional 12% plan to use it in the coming months. Foursquare’s usage has risen from 2% to 9% over the past year, but it’s not coming close to Facebook Places. Surprisingly, almost 30% of local businesses indicated they have never heard of...
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