Interactive billboard let’s you play a game and win free food
McDonald’s launched an interactive video billboard in Sweden that allowed users to play a digital Pong game for a chance to win free food. What I found most interesting with this campaign was that they made it extremely easy to participate – requiring users to simply enter the URL in their mobile phone’s browser. As soon as your phone was in the area of the billboard, the game would begin (see video below). What do you think about this campaign and interactive billboards? Is this the future of billboards? Read more at TNW. Blog #120 of 365 of...
Read MoreBrands flocking to FarmVille, Social Games
With over 50 million monthly active users, it was only a matter of time before brands started integrating within FarmVille. Within the past month, there have been two branded promotions within the farming app: Farmers Insurance & McDonald’s. A few weeks ago, Farmers Insurance kicked off a promotion on FarmVille that offered players 10 days of wither protection for free in return for displaying the Farmers Insurance blimp on their farm. For those that don’t play the game, when you plant a crop in FarmVille, you must harvest it within a certain amount of time or it will...
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