This update will provide brands that have the Like button embedded within their website the same type of functionality as a Fan Page. For example, let’s say you “like” the movie Avatar on Best Buy’s website. With this new feature, Best Buy can send a news feed story to all the Facebook users who’ve liked Avatar. So, they could post on your news feed about an upcoming DVD special offer or let you know about an extended edition version of the movie. Webpages immediately become two-way communication channels.

Facebook also announced two additional updates for the Like button: commenting for the iFrame version and more robust analytics for optimizing performance. For more information, check out the blog post from Facebook’s Developer Blog.

What is the Open Graph? It’s basically taking your connections on Facebook to the next level. On Facebook, you have connections with friends, products, things you like: movies, music, books etc. The Open Graph allows websites and apps share this information to create a massive social graph. Thus, making your web experience more social than ever before.

Facebook has created a set of plugins that websites and apps can implement to make it easy for users to see information from or about their Facebook friends, share things with their friends without leaving a site or going through a time-consuming login process. So, no more Facebook Connect.

Zuckerberg said that several sites are already using the new Open Graph suite of products including CNN, the Washington Post, and IMDB. After the conference, I tested the Open Graph and some of the social plugins on IMDB.

I searched for Tropic Thunder page on IMDB website. When I landed on the Tropic Thunder page on IMDB, I noticed the “Like” button on the right side of the page. I also noticed that 4 other people from Facebook like the movie, but none of my friends have liked the movie as of yet.

I clicked the “Like” button once and that was it – I didn’t have to log-in or do anything but click the “Like” button.

I went back to Facebook to see what happened there and 2 things I noticed:

1) There was an update to my profile and to my friend’s news feed that I like Tropic Thunder.

2) On my profile page under my Movie interests, Tropic Thunder is now linked. So, when you click on Tropic Thunder from my profile – it will take you to the Tropic Thunder IMDB page.

Personally, I’m excited to see how these changes will impact my web experience by making it more social. However, I’m sure the big debate with these changes will have to do with privacy. What do you think about these changes? Do you want your overall web experience to be more social? Or are you more concerned with your privacy?