When is the best time to post content on Facebook?
This is a common question and one I’m always trying to get a good answer to as I post content for myself and on behalf of clients. According to a report from Dan Zarrella (who has a great website covering social stats/trends), the best time to get content shared on Facebook is during the weekend. This finding is not a total surprise as most companies block Facebook and Twitter from their employees. From my experience, I’ve had some success posting content during the week, particularly later in the day between 7 PM EST and 10 PM EST. This allows those users who couldn’t...
Read MoreWhat you see on Facebook [STUDY]
A recent study (published by Mulley Communications) revealed some interesting results regarding the eye patterns of Facebook users. Using eye-tracking technology, the eye movements of participants were tracked as they looked at their Facebook news feed, profiles, and fan Pages. Results of the report revealed that advertising on Facebook works, especially with proper targeting. Here’s a video on how Facebook ads work. From the study, a total of 71% of the users looked at advertisements on their Profile pages while 31% of the users looked at advertisements on their news feed (i.e., on the...
Read MoreFacebook Pages getting more exposure
Did you know, that Facebook hosts over 1.6 million active Facebook Pages (also known as Fan Pages). These Pages have created more than 5.3 billion fans (and growing). Facebook has taken notice to the tremendous popularity of Pages and have given them increased exposure. One of the ways has been through the Suggestions box located in the right column of the home page. As more and more of your friends like brands, celebrities, etc., you may see them suggested to you in the Suggestions box. Facebook has recently released a new feature that automatically suggests Facebook Pages for new users to...
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