Jul 26

This is a common question and one I’m always trying to get a good answer to as I post content for myself and on behalf of clients. According to a report fromĀ Dan Zarrella (who has a great website covering social stats/trends), the best time to get content shared on Facebook is during the weekend. This finding is not a total surprise as most companiesĀ block Facebook and Twitter from their employees.

From my experience, I’ve had some success posting content during the week, particularly later in the day between 7 PM EST and 10 PM EST. This allows those users who couldn’t access Facebook during the day and those on the west coast the opportunity to see the content. I’ve noticed several brands posting content very early in the morning, which almost guarantees none of the fans on the west coast will have a chance to view or even share the content.

What’s your experience with posting content on Facebook? Do you see more activity during the week or on the weekend?

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