Is Shopkick the future of check-ins?
Foursquare and Gowalla, two of the more popular check-in applications, have received a lot of attention from marketers, but there has always been the problem of fake check-ins. For example, I can check-in to a Starbucks using both apps without really going into the store. If you’re trying to offer some sort of reward for check-ins, this can become a problem. We’re now seeing a movement toward a new set of check-in apps that are able to verify that you’re actually in the store. One of those apps, called Shopkick, rewards you for doing nothing but just walking into a...
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