Facebook sponsored stories, is it a good thing?
Facebook has launched a new ad unit called “Sponsored Stories” that turns your Facebook activity (e.g., Places checkins, Likes, etc.) into advertisements. How does it work? For example, let’s say when a user checks in to a Starbucks, and Starbucks has paid for Sponsored Stories, that check-in activity may appear as an advertisement to their friends. The ad is shown in the same location ads are normally displayed on the homepage (See below). My immediate reaction was “What about privacy?” According to Facebook, all privacy settings will be honored within Sponsored...
Read MoreTop 10 Brand Fan Pages on Facebook
Socialbakers (which is a great site for Facebook stats) has pulled together a list of the top 10 brand pages on Facebook. While managing Facebook pages for brands over the past couple of years, I’ve kept a close-eye on this list to see which brands crack the top 10 and how their position changes over time. For the first time, all the brands on this list are now over the 10 million fan mark. (For reference, I blogged about Starbucks reaching 10 million fans back in July) Coca-Cola surpassed Starbucks two months ago and now is the #1 brand on Facebook in terms of total fan count with...
Read MoreMobile payments have arrived at Starbucks
Early this month, I blogged about how your mobile phone will soon replace credit cards and it looks like that time has arrived. Starbucks announced this week that their customers will now be able to pay for coffee with their cellphones instead of pulling out cash or a credit card. How does it work? All you need is a BlackBerry or an iPhone (sorry Android users) and download the free Starbucks Card app. To pay for your coffee, simply hold your phone in front of the scanner at Starbucks cash registers. The money is subtracted from your Starbucks account, which you can load with credit cards...
Read MoreStarbucks reaches 10 million Facebook fans
A few days ago, Starbucks achieved a major milestone on Facebook as the first brand to surpass 10 million fans. Starbucks surpassed Coca-Cola as the most popular brand on Facebook last year and is now chasing the likes of Lady Gaga and President Barack Obama. If you’re interested in seeing a list of the top Pages on Facebook, Inside Facebook has a complete list here. How did they become the first brand to reach 10 million fans? Starbucks has made social media, specifically Facebook, a major priority in their marketing. Great quote from Justin Smith (editor of Inside Facebook) via...
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