Mashable most mentioned brand at SXSW
In a recent Ad Age article, chatter at SXSW was examined to see which brand was mentioned the most. To my surprise, the most mentioned brand wasn’t one of the 10 official sponsors, but it was the social media news site Mashable. The top 10 most-mentioned brands at SXSW were Mashable, Twitter, Google, foursquare, Facebook, CNN, GroupMe, Tumblr, Microsoft and Instagram (see chart below). It definitely demonstrates that you don’t have to be an official sponsor to get noticed and mentioned at SXSW. Full story at Ad...
Read MoreRecap of Day 3 at SXSW
Day 3 at SXSW (March 13, 2011) started off with an early morning panel on Daily Deals: Where Ads Become Content. Panelists included the founders of the following deal sites: LivingSocial, Yipit, Group Commerce, and DailyCandy. After a brief introduction of each daily deal website, the panelists discussed the future of the daily deal space. A few things I found interesting: LivingSocial has grown from 30 employees in Jan 2010 to about 1,400 today. DailyCandy has over 3 million subscriptions. DailyCandy also handpicks businesses to participate. It’s important to know you audience. Deals...
Read MoreRecap of Day 2 at SXSW
I started day 2 with an early morning panel on location based game design with the founders of dokogeo, who have an interesting app called Dokobots. Within Dokobots, virtual objects overlap real-world activities and experiences. So, your “dokobot” goes where you go. Your dokobot even shows up in your photos. I’m going to download the Dokobots app and give it a try. As I was searching through the SXSW guide to see which panel to go to next, I noticed a familiar name as one of the panelists, Rainn Wilson (aka, Dwight Schrute from The Office). Rainn was here to promote and talk...
Read MoreRecap of Day 1 at SXSW
I’m in Austin, TX for my second trip to SXSW. This time I’m here with the Digital & Social team from Arby’s. Being here for a second time is a bit easier as i know my way around Austin and the Convention Center. However, it’s interesting being here on the corporate side this year rather than on the agency side. I started Day 1 with a book reading, MicroMarketing: Get Big Results by Thinking And Acting Small by Greg Verdino. The book seems like it would be a great read. Anyone read this book yet? I tried to get it at the SXSW bookstore, but unfortunately it...
Read MoreFoursquare to unveil version 3.0 at SXSW
Foursquare has announced their plans for SXSW on their website, including the release of foursquare version 3.0 for iPhone and Android. They’ve also posted their plans for parties, concerts, panels, and badges. There will be 18 new badges for SXSW 2011, but as of right now, they don’t indicate how to unlock. And of course, you’ll be able to play a game of foursquare and win some foursquare swag. Here’s a video of me dominating at last year’s SXSW. This will be my second trip to SXSW in Austin, TX, and I’m looking forward to see what big announcements are...
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