Mashable most mentioned brand at SXSW
In a recent Ad Age article, chatter at SXSW was examined to see which brand was mentioned the most. To my surprise, the most mentioned brand wasn’t one of the 10 official sponsors, but it was the social media news site Mashable. The top 10 most-mentioned brands at SXSW were Mashable, Twitter, Google, foursquare, Facebook, CNN, GroupMe, Tumblr, Microsoft and Instagram (see chart below). It definitely demonstrates that you don’t have to be an official sponsor to get noticed and mentioned at SXSW. Full story at Ad...
Read MoreRecap of Day 3 at SXSW
Day 3 at SXSW (March 13, 2011) started off with an early morning panel on Daily Deals: Where Ads Become Content. Panelists included the founders of the following deal sites: LivingSocial, Yipit, Group Commerce, and DailyCandy. After a brief introduction of each daily deal website, the panelists discussed the future of the daily deal space. A few things I found interesting: LivingSocial has grown from 30 employees in Jan 2010 to about 1,400 today. DailyCandy has over 3 million subscriptions. DailyCandy also handpicks businesses to participate. It’s important to know you audience. Deals...
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