University encourages students to check-in on Facebook
The University of Kentucky has launched a brilliant marketing campaign (featured in Advertising Age) encouraging their students to check-in on Facebook Places while on campus. They’ve even placed giant, wooden pointers (like the one on the Places logo) throughout campus as a reminder for students to check-in. What’s the goal of this campaign? Undergraduate recruitment. According to University of Kentucky’s marketing director, “We’re encouraging students to check in, so when they do, it’ll show up in their news feed and maybe their friends still in high...
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